this was championed by michelle obama along with the usda, and the idea is to give kids more fruits, vegetables and whole grains and less fats and processed foods, and, of course, the schools have to go along with it, or they don't get reimbursed for the free lunches they've give out. calorie limits for kids 6-8, it is 700 calories and 9-12 you get 850 calories. come on, some football players need 850 calorie appetizers. look, the kids are now pushing back. in massachusetts they have created a black market for, are you ready? chocolate syrup. what they do is they smuggle it in, and they charge by the squeeze. and in kansas some kids and a teacher came up with a parody, a video turning the song "we are young" into "we are hungry." listen. ♪ now, i know that this is not all that you've got, i guess that i, i just thought maybe we could find a way not to start the day. ♪ but our friends -- >> reporter: goes on to show athletes that are falling down at practice. the video's gotten 100,000 youtube hits, but the usda does not appear to be entertained, saying they've got the solution. t